of the fee, and the restaurant pays it for filling the table
Hotels and residences
The amenity that actually pays
Your in-house restaurants come first, with the city’s best tables a few taps away.
A dining service for your guests that earns for your property.
No setup fee. No subscription. No new software to learn.
Fontainebleau Miami Beach, a live PRIMA build.
A bespoke experienceYour page.
Your page.
Your offering first.
A booking page tailored to your brand, putting your own restaurants and experiences first.
Restaurants and bars
Your own dining before recommendations around the city.
Spa and pool
Treatments and day passes, easy to book.
Events and private dining
Showcase what’s on at your property.
Your promotions
Update what guests see, whenever you need.
A wider audience
Reach PRIMA members beyond your own guests.
Where should we eat tonight?
Your guests won’t eat with you every night. Help them find somewhere you recommend.
Access to hard-to-book tables at the city’s most sought-after restaurants.
Live availability and instant confirmations mean fewer calls for your team and more time delivering great service.
Get to know your guests better. See where they book and use that insight to make more personal recommendations.
New revenue for your property when guests book through your recommendations.
6:30 PM
How you earn
Some tables are free to book. In-demand tables carry a booking fee. Your property earns a share of that fee either way.
of the fee, and the guest pays it for a table that is hard to get
Run your own numbers
First year
Bookings a year
Over three years
Rooms
Occupancy
Guests who book through PRIMA
Guests you already have, booking the restaurants you already recommend.
Assumes a $40 fee on a free table, of which you keep 50%, or a $100 fee on a prime table, of which you keep 20%. Either way that is about $20 a booking. What a property earns depends on guest activity, the restaurants taking part and the terms agreed. Figures are illustrative. Earnings depend on completed bookings. Taking part does not guarantee income.
Earnings depend on completed bookings made through your page. Free to join, free to use, no subscription.
Beyond the stayRefer them once.
Refer them once.
Earn wherever they book.
Once a guest books through your property, their future PRIMA reservations remain attributed to you; in your city or anywhere else in the network.
PRIMA is live in Miami, New York, London, Paris and Ibiza, with 8 new destinations coming soon.
Ready for your guests.
Easy for your team.
Your branded booking page, shared through the digital channels you already use. Live in 14 days or less, with nothing to install.
In your guest messages
Send your dining link through pre-arrival emails, WhatsApp or a personal recommendation from your concierge.
On your website or app
Give guests a direct route to your dining page from your website, hotel app or digital guest directory.
At your concierge desk
Book for guests and track reservations and earnings in one dashboard.
A few practical details.
Does PRIMA replace our concierge software?
No. PRIMA handles reservations end to end and surfaces the activity back into your existing concierge log or PMS.
How is the guest attributed to our property?
On the first PRIMA booking made through your concierge or referral link, the guest is permanently tagged to your property in our network.
What does it cost to join?
Nothing.
How long does it take to go live?
Most properties are live within two weeks. Multi-property groups roll out on a schedule designed with your director of guest experience.